Consumers are leaving toxic food makers’ products behind on grocery store shelves faster than you can say ‘organic.’ Big Food lost $4 billion in sales last year alone due to their inability to answer market demand for non-GM, organic food that doesn’t contain high fructose corn syrup, gluten, antibiotics, growth hormones, MSG, and other toxic additives. Meanwhile, organic food is absolutely exploding.
Big Food has a multi-billion dollar problem on their hands, and this is why they have spent so much money trying to defeat GMO labeling bills in multiple states – but they can’t get around the awakening public’s demand for better food. It is staring them right in the face.
Company’s like ConAgra (don’t let the ‘con’ in their name dissuade you) want to remake their image. So do big food makers like Smuckers and Campbell Soup Co.
“We understand that increasing numbers of consumers are seeking authentic, genuine food experiences,” said Campbell Soup Co CEO, whose stock is currently trading down, “and we know that they are skeptical of the ability of large, long-established food companies to deliver them.”
These CEOs pretend not to know why consumers don’t trust them. Could it be that they have fought against public requests to deliver real, non-genetically modified, or toxic additive-laden food for years, to no avail? Could it be because they have spent millions trying to keep the public from even knowing what is in their food?
Just how irrelevant are these companies becoming? An analysis by Moscow found that the top 25 US food and beverage makers have lost an equivalent of $18 billion of market share. That’s a big loss, and when you consider that organic food sales are slated for immense growth this year, and in the next decade, you’d think they would have taken the mild hints we’ve given them.
“Their existence is being challenged,” says Edward Jones analyst Jack Russo of the major packaged-food companies. Shoppers still value the convenience that food processing offers, says Moskow, “but the pendulum has definitely shifted in their minds. They [consumers[ have more and more questions about why this bread lasts 25 days without going stale.”
Too bad Big Food was hitting the snooze button. They can eat their toxic leftovers for breakfast, maybe, while looking over the Wall Street Journal at their failing stock prices – just take a look at McDonald’s as a shining example of how the food movement is igniting change.
Featured image credit: Fortune (modified)