McDonald’s has been losing money fast, and even underperforming the stock market for quite some time. New revelations from the company’s February sales reveal that the fast food giant is still losing money month after month — even after claiming that they would be ‘changing’ their business model.
Following the departure of their CEO and economist’s doubt over the company’s ability to ‘turn this around,’ McDonald’s still cannot seem to convince new individuals to eat their ‘food’ products made with an ensemble of fillers, preservatives, additives, and of course, GMOs.
As Business Insider explains:
“McDonald’s US sales plunged 4% in February, erasing last month’s slight increase. The decline was steeper than the .7% drop that Wall Street had expected for US same-store sales. Overall, global same-store sales declined 1.8% in February.”
And in a move that the company should have truly attempted around a decade ago when the public was becoming aware of what was really in their Happy Meal, the fast food juggernaut is now vowing to be a ‘progressive burger company.’ In fact, McDonald’s’ new CEO announced last week that the company will be switching to chickens that are not pumped full of ‘as many’ antibiotics as their current stock.
Am I convinced that a serious change is coming to McDonald’s from the bottom of their heart? Of course not. But what it does show is just how powerful information can be.
We are witnessing the result of an informed public influencing the market in a very big way. This is the industry leader in fast food. The company that never seemed to care about the yoga mat chemicals in their chicken nuggets, nor the numerous films and documentaries that show what’s residing in their super sized ‘meals.’
There’s no wonder that McDonald’s continues to lose out as way more high quality ‘fast food’ options begin to pick up. Even organic burgers can now be picked up in a matter of minutes in most major cities. Why would anyone choose a fake McDonald’s burger instead?
The age of shadowy corporations ignoring consumers is over.
“Today’s disappointing numbers underscore the widespread reforms McDonald’s requires … and these changes must go beyond new management to include refreshing its stale and insular board,” said Dieter Waizenegger, executive director of the CtW Investment Group.
I never eat Mcdonalds myself and i do not feed it to my family. this is good news!!!
I remember going to McDonalds once with my son’s team. As I sat down and looked over at the next table one of the boys took a bite out of his sandwich. The grease poured out in a stream. It was so gross! Couldn’t eat there again.
I’M LOVIN’ IT
Mcdonalds is having trouble because of the price of the food, not what’s in it.
The health food sector is mature and has been for almost a decade; It’s the constantly increasing prices that drive people away from Mcdonalds.
Nice try “Natural Society”.
I know I do not go their for health concerns, in fact, they are ridiculed daily by most people I know, and it is becoming a trend. Of course it doesn’t help when most your patrons are fat and sitting in window seats XD
All prices at all fast foods are increasing so prices are all increasing across the board. However we have a number of healthy alternative burger joints whose burgers are way more expensive. These alternative burger joints are expanding because of their great popularity and greater selection. And they sell no fountain pop.
“The health food sector is mature and has been for almost a decade” -explain with statistics.
How can you promote a healthy burger joint here and in another post say we need to “well OK no meat”. It seems you talk out of both sides of your mouth. You are quickly losing all credibility.
I think it would probably be to your advantage to hone up on critical reading analysis. As usual you are having a difficult time understanding what you are reading. It’s either this or you are in need of attention and should consider some professional help to get over your insecurity and associated irrational fears. Nobody is out to hurt you here so relax and try to understand these views from a different perspective. Good luck!
Nobody is hurt, only calling you out on an obvious flip flop. You seem to be the one getting upset at being caught, and then trying to turn it around? That is a real problem.
Read it again a couple of times and if you really need help in understanding what I wrote I will try to explain it to you. However, you are really tying up time I could be spending on more important issues.
I did and in different articles you totally changed. How sad you do things that you accuse other people of.
Many people have boycotted McDonalds because of their support and promotion of homosexuality. The boycott is working! McDonalds should have stayed out of the culture “wars”! Don’t promote physical disorder as normality, plain and simple.
most gay people are too intelligent to go to McDonalds- They have learned to question everything in their lives as a result of the general UN-cultured majority- people like YOU!
Not that I want to promote guest’s view necessarily, I just want to mention that the decision to remove homosexuality from the abnormal list was the result of a vote, not a study as is orthodox with such changes.
Because of this, people will always have some level of validity when they question the health of homosexuality, at least until an in depth study on the subject is done… unfortunately the overwhelming majority of such studies are riddled with flaws and unfair interpretive biases on both sides of the issue.
Just saying, the APA is not the best authority for your argument. That’s all.
if you honestly think that, then you are just plain stupid. Its as simple as that. Although for you it may not be all that simple. I can still get a burger at McDonalds for 1$…. that has not changed. And also all food prices are increasing so that just defeats that argument. Good try though. Is that you Steve Easterbrook?
It is the price of there food I mean $3.50 for a Filet Of Fish??
its like $5+ in Canada
And this is why your food is trash now lol
I frequent most Saturday evenings. I don’t see that changing. Nobody makes fries like they do. I could not care about the price or health issue as much as it satisfies my taste buds, bud!
Lol bruh.
You must be a real lean muscular machine too…
I don’t use ketchup.
ha ha ha!
Your weight and the weight of others in America reflect your statement. I wonder if you knew how much longer you could have lived, and the quality that you could of had if you simply made better decisions about what you fed your gut flora.
I think you missed the point. Notice I said, “frequent ‘most’ Saturday evenings.” Would you care to know I’m a vegetarian? And for someone approaching 60, who is often accused of looking they’re 40, I think I’m doing rather well. So, if I choose to splurge on french fries, once a week, I hardly think that would have any judicious affect on my length of life or quality. Having survived a 15 year crack cocaine addiction, 36 years haven’t smoked a cigarette from a three pack a day habit, life has been pretty good! Just ask my 36 year old wife!
I’m sorry if I came off rude or attacking, I have a weird sense of humor, but my tone was only that. in response, you are but one person! Happy trails dude!
Forgiven and forgotten. I hadn’t always taken my eating habits seriously until I started approaching senior status and recognized those friends of mine who ARE in that status looked better than me. It’s what I want; however, as one friend states, “soy ice-cream” is his weekly splurge, I just thought I could do a little better than that! lol
That is the problem here, you taste buds. People looking only for taste buds. Well sorry I don’t mean to hurt you or put you down, you said you had a cocaine addiction well you are not better of eating McDonalds or any fast food for that matter. It is proven (of course not by the people that sell the chemicals) that the fat that they fry the fries in are synthetic oils (almost what you put in your car) that bind in the brain to the receptors like cocaine. So the food that we eat makes us addicted. We should look at food as what can you do for my body to enhance it, not just to be full. And good old normal foods taste good too is just that our taste buds have been so altered that if we eat something good we don’t like it anymore that is what they want to make there wallets fat and you sick. I had a tomato that I grew at home, it had such good taste that I forgot what a real tomato taste like. I do like fries too I just make them at home.
So, cocaine addiction no better than McD’s french fries! Laughable. I would bet my entire pension I could not find one person to agree with that statement. I’ll take an addiction to McD’s fries, once a week than any amount of pure cocaine, preferably smoked! which occurred every waking hour. Truly, it is a matter of taste, and whether they use Weston’s vegetable oil or Mobil’s WD-40, it makes no difference to me. Insofar as making fries at home, well, they’ll never taste as good as McD’s. It’s always your choice. I’ve made mine.
And I’m glade to hear you are healthy, I have a very similar story! Stay clean brother!
Fine. Personally, I fry my own damned potatoes. It’s not hard.
yum!
Ignatz,
This is the excellent Michael Pollan’s good advice, too. http://www.collective-evolution.com/2014/04/13/watch-this-video-youll-never-eat-mcdonalds-french-fries-again/
You’re doing the right thing, and in fine company.
Cheers,
-dlj.
bro.roy if u knew how they achieve that special fry look- it is with a special breed of potato that doesn’t have ‘eye’ blemishes – part of the process is to seal these potatoes in a vast closed chamber of poison chemicals for a certain time, then afterwards they need to air them out before processing- but of course the chemicals stay embedded inside- ugh!
Your taste buds are able to adjust – and I find that MY taste buds silently scream at me ‘THANK YOU!’ when I feed them with organic food!
Try taking an ORGANIC potato, slicing it in strips then quarter-turn and slice it again- then pop them in a toaster oven right on the grille, turn on the oven to ‘dark toast’ setting, then come back take ’em out, maybe add some organic olive oil, and spices —
YOUR taste buds will be so happy!
I’m aware of the “breed” since I was within view while being, ahem, detained, for a period of time. I haven’t done, nor do “organic” anything. Too much effort for preparation when I can just sit at my laptop, put in an order and within a half hour have them delivered, delicious and hot, and slightly burnt–my favorite. I could not care less about the “chamber of poison” you so eloquently stated AS LONG as it’s not done in swine fat. Now, while it may sound as if I don’t care, let me AGAIN make a point: It’s a once a week splurge. At my age, I do fruit in the am, veggies in the pm. and that raw. So, a little ice-cream and fries on a weekend night will not facilitate me headed to the grave that much faster!
McDonald’s US sales plunged 4% in February, erasing last month’s slight increase.
Business Insider
Hayley Peterson, Mar. 9, 2015, 9:43 AM
The decline was steeper than the .7% drop that Wall Street had expected for US same-store sales. Overall, global same-store sales declined 1.8% in February.
“McDonald’s current performance reflects the urgent need to evolve with today’s consumers, reset strategic priorities and restore business momentum,” the company said in a statement Monday.
“The goal going forward is to be a true destination of choice around the world and reassert McDonald’s as a modern, progressive burger company.”
McDonald’s has been battling traffic declines in the US and a health scare related to one of its meat suppliers in China.
As part of its effort to reverse declines, the company recently replaced its CEO and announced that it would stop using chicken raised with antibiotics.
Yes, but more people are thinking much more healthy these days, so their golden years are over! Not to mention,, the fact that they are a major contributor to the output of GMO’s, and they were on of the first on the board, so I’m sure there are many reasons people are finding themselves at other more healthy destinations.
If they cleaned up their act they could change from being a loser to a winner. With their huge financial position they could become a leader in providing quality organic food to the masses.
By the way why are flying the Canadian flag upside down?
Because my government is at war with the people by cutting social programs and education and it will contribute to a social collapse for our native population, not to mention Harper signed in some bills that allow for dangerous materials to be dumped up north, which the native population has notice and increase in cancer by up to 350%…. I call that war don’t you ? I love my nation and its people dearly, but the gov gota go! And I don’t think McD’s will ever surpass the bad name they have, it would take more then a miracle for some people to go there.
Sorry for the book fellow brother! Take care.
I agree with most of what you say and I think Harper has set Canada back 100 years with its environmental and women’s issues but for the vast majority of Canadians the flag represents more than just a very poor government. The flag stands for all the great Canadian accomplishments . Unfortunately though your intentions may be genuine I think instead of having the flag upside down, you should have Harper’s head upside down. Don’t forget the flag represents the people of Canada not just the government.
at the risk of going off subject, The Canadian Government is spot on with their decision to dis-allow Fox ‘News” from broadcasting in Canada: It is NOT NEWS
This is awesome!
I would never peddle that garbage to an enemy let alone my family.
You vote with your money, not to mention, you are teaching your offspring habits, so please look out for their long run and keep driving till it isn’t even in the rear-view mirror.
McDonald’s asked an indie band to play free at SXSW — here’s its great response
Business Insider , Aly Weisman, Mar. 9, 2015, 8:44 AM
This week our band was asked to play the McDonald’s Showcase at the annual South by Southwest, also known to music insiders as “SXSW.”
Their selling point was that this was “a great opportunity for additional exposure,” and that “McDonald’s will have their global digital team on site to meet with the bands, help with cross promotion, etc”
I don’t, and doubt that they know what this means either.
Getting past that rhetoric, at the very least a big corporation like McDonald’s can at least pay their talent a little. Right?
“There isn’t a budget for an artist fee (unfortunately)”
As of 2013, McDonalds is valued at 90.3 billion dollars.
I won’t get into the internet semantics of things you’ve probably seen on your Facebook feed; like that thing where it takes a McDonald’s worker 4 months to earn what the CEO makes in an hour, or their GMO love affair, and I will certainly spare you the bounty of photos showing how they treat their animals.
In lieu of being paid like a real artist, or anyone who is employed to do a service, McDonald’s assures us that we will “be featured on screens throughout the event, as well as POSSIBLY mentioned on McDonald’s social media accounts like Facebook (57MM likes!)”
We recently headlined a show at the Brooklyn venue Baby’s Alright. They are by no means a DIY venue, but they are still an independent small business. The owners are people our age who used to book shows at Pianos and busted their asses to open a venue of their own in Brooklyn.
While I haven’t asked Billy or Zach how much they make annually (that would be weird) I’m going to guess they’re not looking at brownstones in Prospect Park at the moment. Yet when we played, we were paid very very fairly, were provided with drink tickets, and each band member fed a full entree from their menu (try the Brussels sprouts)
I will also go ahead and save time for any schill / troll rebuttals; “Are the other showcases paying you? No one is holding a gun to your head!” This is true. It is our choice (pretty much) to fly to Austin, play shows without soundcheck, and get paid nothing to a little. But hear this loud and clear, we LOVE making music, it is what we do, and despite some of its very apparent flaws, SXSW still provides a decent venue to be heard by some people who are really there to hear new music and not just do blow with dudes who wear square toe loafers.
It is a horrifying and gross reality when one sees the true nature of corporations and their pathetic attempts to achieve relevance with millennials. Doritos received a lot of flack fortheir stage a couple years ago, but i’m going to assume they paid Lady Gaga.
Oh, I almost forgot; “McDonald’s will offer free food to all audience members”
I don’t doubt that tons of bands will kowtow to this lame, lame attempt at a rock show. And I’m aware that to achieve any exposure is a Herculean task in 2015, but the Boethian Wheel is a real thing, and this will continue to exist if we, as artists, keep saying yes in exchange for a taste of success. Even if smells like a shitty Fish filet.
Some companies are still operating in the dark ages:
McDonald’s workers detail burns, job hazards
McDonald’s workers file complaints over burns in ongoing campaign for higher pay, unionization
By Candice Choi, AP Food Industry Writer
Mon, Mar 16, 2015, 8:14pm EDT
NEW YORK (AP) — McDonald’s workers in 19 cities have filed complaints over burns from popping grease, a lack of protective equipment and other workplace hazards, according to labor organizers.
The complaints are the latest move in an ongoing campaign to win pay of $15 an hour and unionization for fast-food workers by publicly pressuring McDonald’s to come to the bargaining table. The push is being spearheaded by the Service Employees International Union and began more
than two years ago. Already, it has included protests around the country and lawsuits alleging workers weren’t given their rightful pay.
The burns and other hazards were detailed in complaints announced Monday and filed with U.S.
Occupational Safety and Health Administration in recent weeks. Workers cite a persistent lack of gloves for handling hot equipment and say they’ve been burned while cleaning grills that have to be kept on. One worker says he was told by a manager to, “put mayonnaise on it, you’ll be good.”
The complaints also detail a lack of training for handling hot fryers and slipping on wet floors.
A representative for the Labor Department, Laura McGinnis, confirmed the complaints were received by OSHA but said the agency does not discuss ongoing investigations.
McDonald’s, which saw customer visits at established U.S. locations decline in each of the past two years, has been trying to reinvigorate its image. Earlier this month, the company’s chief administrative
officer, Pete Bensen, said a big part of the U.S. turnaround will be what the company is doing around “the employment image and our employee-employer relationships.”
McDonald’s is reporting profits of over a billion dollars per quarter.
Your claim that they are losing money is a simple lie.
-dlj.
They ARE lsoing money. From today! http://www.newsnet5.com/news/national/mcdonalds-closing-hundreds-of-under-performing-stores
Mary,
You don’t seem to have read the article you link to. It reports that McDonald’s are closing a few of their 32,000 stores, some of which are unprofitable, most of them just below their hopes.
Meself I think that we eat too much meat, and I’m sorry to see the destruction of the Amazon, etc. et bloody cetera, brought about by the beef industry.
Telling lunatic stories about one particular restaurant chain — a notably clean, efficient, and both generous and judicious in its charity, one — doesn’t seem likely to help solve these problems.
Please try to pull yourself together: lying and stupidity are among the world’s many problems.
Best,
-dlj.
not a lie -this quarter they lost 4% profits
Chris,
I’ll give you the compassion automatically assigned to the stupid: if you really think that making billions of dollars per quarter, and maintaining 96% of last years huge profits during a hail of criticism, is a loss, then you are not lying. You are merely self-deceived, or perhaps grossly ignorant of accounting, English, or both. Any of these make you entitled to our sympathy.
Cheers,
-dlj.
Natural Society is NOT lying! The latest reports are out today! They are closing 100’s of stores! http://www.newsnet5.com/news/national/mcdonalds-closing-hundreds-of-under-performing-stores
McDonald’s Pledges to End Deforestation in their Supply Chain
McDonald’s, the world’s largest fast food chain, just pledged to eliminate
deforestation from its global supply chains, making it the first global
fast food company to do so. McDonald’s pledged to ensure the palm oil,
beef, fiber-based packaging, coffee, and poultry in their products does
not contribute to tropical deforestation and peatland destruction.
McDonald’s size and scale means the new commitment could
force real change, pushing the industry to eliminate tropical
deforestation from its supply chain, ultimately reducing global warming
emissions.
McDonald’s announced that they will use chicken with ‘less antibiotic feed’, a statement so vague that it begs the question: is this just a publicity gimmick ?
And what about the GMOs in the chicken feed? GMO’s actually change the basic structure of your gut, and not in a good way- Many good studies say so, and have been published- (and then of course been buried or discredited by Monsanto-paid ‘experts’ and bought out scientists– not only, that but many scientific web sites mysteriously crash, MANY of them, time and time again, just on the date of publishing these studies to the public- Monsanto, ever since their close government friendship began way back with Agent Orange, has ‘shadow government’ pals who can easily accomplish this-
not paranoia- the empirical statistics don’t lie.)
I think they’re losing money because it’s not fast, it’s not cheap, the atmosphere is degrading, and it’s barely food.