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New Chapter Supplement Company Bought by Monsanto-Linked Proctor & Gamble

Mike Barrett
March 22nd, 2012
Updated 11/03/2012 at 12:51 am
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handshakedeal 220x137 New Chapter Supplement Company Bought by Monsanto Linked Proctor & Gamble

New Chapter, a vitamin and supplement company offering worthy products since 1892, has recently been bought out by mega-corporation Proctor & Gamble. Being the owner of chemical laden, toxic products such as Cascade dish-washing soap, Tide laundry detergent, Pringles potato chips, and Bounce dryer sheets, it is evident that Proctor and Gamble is less than a trustworthy and caring company. To add further concern regarding Proctor & Gamble’s place in our society, you may be interested to know that Proctor & Gamble shares the same institutional owners as biotech giant Monsanto.

While customers of New Chapter should be reasonably alarmed and concerned over this new owner of New Chapter, the co-founder of New Chapter is rather excited about the change.

“For us, this has been a dream come true. This is what we have been wanting to do since we started doing this 30 years ago. The world and the United States need this. This has to happen…We have endured an era in which health foods were considered an oddity and the scientific community uniformly dismissed the notion of herbal therapeutics…We have stood firm and played our part to assist in a cultural shift, and now we celebrate a time when natural foods products are in virtually every mass market chain and pharmacy,” New Chapter co-founder Paul Schulick says.

Although Schulick’s stated goal of offering the world quality health supplements free of health-damaging substances is commendable, is seeking and accepting the involvement of a corrupt corporate giant really acceptable? The quality of New Chapter’s products will undoubtedly be compromised by such a corporate fuse, with P&G’s poor record of health-devastating products enough to raise the alarm. Truthfully, the teaming up of nutritional supplement companies and corporations like P&G is the last thing the world and United States needs.

Of course there are further connections to be made leading to the distrust of P&G and those affiliated with the company. It turns out that P&G has the same exact top shareholders, Vanguard and State Street Corporation, as biotech giant Monsanto! Furthermore, Proctor & Gamble’s CFO is also on the Board of Directors of Monsanto. Monsanto has been shown to be so destructive to the environment and humans that thousands of individuals agreed that Monsanto is the worst company of 2011 — and the company’s newly found title will undoubtedly stretch for years on end. To be associated with P&G, which is strongly affiliated with a company like Monsanto, is a suicide decision as far as targeting health-conscious individuals go. New Chapter will have to face this unfortunate reality.

About Mike Barrett:
2.thumbnail New Chapter Supplement Company Bought by Monsanto Linked Proctor & Gamble Google Plus Profile |Mike is the co-founder, editor, and researcher behind Natural Society. Studying the work of top natural health activists, and writing special reports for top 10 alternative health websites, Mike has written hundreds of articles and pages on how to obtain optimum wellness through natural health.

From around the web:

  • Dee

    I am a supplement buyer at a 19 year old health food store. I have had 4 customers in the past 3 weeks complaining about 4 different products from New Chapter…..the main complaint…..they couldn’t tell a difference while taking the New Chapter brand. One customer said the product affected them in exactly the opposite way that it should have. Hmmmmm…….

  • lmtdis

    “New Chapter fully believes that this transition will be a positive one..” – New Chapter co-founder Paul Schulick
    How can he possibly say that!!?? This is Proctor & Gamble!! Not a corporation well known or well-regarded for their quality, honesty nor integrity. Is he kidding or just self-delusional!?

    What a flippin’ disappointment! I just learned of this today (Jan 2014) that this “acquisition” took place in 2012. And I have been such a big fan of New Chapter Multi-Vitamins. Oh well, I guess that’s over – no way would I spend a single penny on a P&G product – just on principle alone

    Unfortunately, this is the SOP (standard operating procedure) for big corporations – when all else fails, they buy out their competition. Then when the products’ name, reputation, product quality has been eviscerated i.e. reached the same level as their buyer, its carcass is sold forward to some other corporate schmuck: mission accomplished. One example of that was Silk Soy Milk — or Beverage as lobbyists finally got their finger puppets in Congress to pull that piece of legislative crap out their rears.

    God, how I do so detest these horrid monopolies. As far as I’m concerned, they are run by people who are evil incarnate i.e. gdamn sociopaths whose only concern is for their own insatiable greed. Their motto: Profit over People – ALWAYS.

  • whitelies

    The problem in a profit based system, is that what is created is patented, and thus forces economic slavery, which is often not the best practices. And we are not practicing what is good for this earth, as can be seen in the existent pollution and dies-ease.

  • dies ausprobieren

    The quality of New Chapter’s products will undoubtedly be compromised by such a corporate fuse, with P&G’s poor record of health-devastating products enough to raise the alarm.

  • mac

    I have a few questions…. why did they not inform their customers of the sell out. Why did the Non GMO Project not inform us that New Chapter sold out. New Chapter is still listed on their website with no mention of P&G. Are they all corrupt? I've been purchasing items based on the Non GMO project for a long time and now I feel like a dumb azz for believing in any organization in these days and times.

  • Jessica

    You should correct your date – NC has been around since 1982, not 1892.

  • NotMeBaby

    I have used New Chapter supplements, though I'm not overly fond of them and I believe there are better supplements available. Now that P&G has bought the brand, I will never buy them again. I make a huge attempt not to support any of the big corps.

  • Kathryn

    I am a little late to see this article, but glad I just stumbled upon it. I had NO IDEA that this had transpired. I have been a LONG time customer of New Chapter, and am DISGUSTED that they caved in to this MONETARY gain! They have lost me forever as a client, and I will now have to find an alternative PURE CLEAN Supplements.

  • Steve

    I have researched New Chapter for the past two weeks and decided to place an order. Then I came across this article…..I have changed my mind.

  • Susie

    Why in the world would New Chapter sell out to a buisness like Proctor and Gamble? They would not know organic and pure from the word go. What a shame. Now we will have to look for another product from another company.

  • Sharky

    Great written post? Sorry but if the name of the company isn't even spelled right I seriously doubt the quality of the article. It's "Procter & Gamble" NOT "Proctor"…

  • halong bay cruise

    I want to say that this post is awesome, great written and include almost all vital infos. I'd like to see more posts like this .

  • vidéoblog

    A good news for my french blog :)

  • Birkey

    If society fell apart, we – the people would build a new one. Most people are good at their core, and when we see things that are wrong we work to fix them together. Make friends with your neighbors, get involved with your community – because we will rebuild our lives, our communities, from horrible circumstances we always will.

  • bil smith

    NC has not been around since 1892…..1982

  • D.

    I know nothing about New Chapter’s history or politics. I do know they have one of the most reputable products in their class. I have huge distrust of the motivations and actions of P&G and Monsanto. Still, how would one expect any real change to come about in the quality of products delivered to mass market? Could New Chapter buy P&G and change it? So if customer demand and shareholder sentiments affect company policy, isn’t it a good thing to change P&G from within? Why else would it ever change if their public is always a complacently happy bunch of Clorox users? If a New Chapter never infiltrates a P&G we all clearly have no future. Change is good. I hope New Chapter does its best to change its new parent company.

  • Josh

    Organic companies sometimes get bought out… Burt's Bees, Tom's of Maine, Odwalla, Naked Juice, and Cascadian Farms. REMAIN CALM, and personally New Chapter has the BEST vitamins and supplements hands down and I have and will keep taking them.

  • Boximus Prime

    corporations cannot exist with out doing some sort of evil and cruelty to humanity and/or the earth. If you learn about economics you will learn and understand what I am talking about.

  • adam

    Oh my God, You people need to see a doctor ASAP! you think your physical health is in danger but your mental health has already jumped off of a cliff. I work for a company that competes directly with Proctor and God but you guys are just a bunch of Left wing hippie nut jobs. Surely you can not all be serious about this? "an unscrupulus and evil company" My God you throw that word around rather easily. Where do Crazies like you learn how to type? Where do you come up with the money to buy such supplements? do food stamps cover vitamins? I would not know because I try not to suck off the government teat. Take another look at your lives on this planet and decide whether it is worth it to go on. Evil? wow. go to sleep and try not to wake up you old lonely witches

    • Ethan

      dude chill out…these are just facts and options being brought out you gay quack LOL. Monsanto and Proctor are trash.

    • Rob

      Your comment shows your ignorance. That is your choice to be ignorant of the things you put in your body, just as it is my choice to be aware of what I put in my body. Your poor attempt at making jokes about welfare and living off the government are hilarious. Most people that purchase these types of products, or other healthy alternatives, are not on welfare. Based on your comment, I would wager you are just angry and bitter that people focus on this, while you struggle financially. I would put a lot of money betting that the people commenting about their concerns with proctor and gamble make a lot more money than you. So continue shopping at Walmart, and let other people (more educated people) shop at higher quality stores.

  • Leslie

    I agree with everyone else. I believe that the integrity and quality of New Chapter products has been compromised now that they have sold out to such unscrupulous and evil intentioned company. I will no longer buy New Chapter products again. Fortunately, there are plenty of good quality companies out there committed to manufacturing and selling a quality product.

  • Anonymous

    NEw chapters quality is still there …but the profits go to the Big Dog now …I work for one of several of their manufactures and Rock is wrong …wholesale/cost is much lower for their products but as stated….P and G is still all over us about the purity and quality of the organic products.

    • Crystal

      I would like this to be true. I'd like to read about it on the New Chapter facebook page.

  • Marla

    Hi Everyone! Just discovered New Chapter AND this most unethical bit of information–ALL IN ONE DAY! I was just ready to pull the trigger and replace with this brand–sorry to find yet another company is hypocritical in it's choices—Guess it'll be a NEW CHAPTER for me alright…..however it will be with a NEW BOOK!

    Stay healthy!

  • Rock

    New Chapter is overpriced Centrum Vitamins.

    They are manufactured by the same company that makes Rainbow Light, Pure Essence, Super Nutrition, Source Naturals and several others.

    They all use the EXACT same USP Vitamins and minerals, they just use different food bases.

    Wholesale price on New Chapter Every Mans II is less then 15.00 but sells for 40.00 and up. Same goes fot all the others listed above.

    All overpriced ripoffs.

  • John Q

    Horrible to hear the news about New Chapter, guess I will be looking elsewhere for vitamins. What a shame!

  • Deb N

    I'm definitely with everyone else. I've been buying New Chapter supplements for years. But NO MORE!

  • lynne blumenthal

    What a disappointment! I would never trust or buy New Chapter again.

  • Newton E Bunce III

    I am absolutely stunned! Having promoted New Chapter products for YEARS -even today- cannot believe what could have possessed them (besides mega-bucks). I am still drop-jawed. This comes after hearing that Monsanto has threatened to sue Vermont if they push for GMO labeling!! FREEDOM of INFORMATION for crying out loud. The connection between P&G and Monsanto is TOO close! What do they think will come of a partnership with the company responsible for PCB and genetic pollution throughout the world (to say nothing of the Agent Orange travesty in terms of wrecked human lives)??? How can people devoted to "organic" and natural WHOLE food health team with the folks responsible for government policies that pervert our food supply with GMOs and deny the public freedom of information regarding GMO labeling??? How can a company with such apparent integrity "join forces" with a mega-giant responsible for prosecuting our nation's farmers – putting them OUT OF BUSINESS – who dare to grow natural crops??? "GOOD" for America???!!! What in God's name is "GOOD" about selling out to the stock holders of the single company that wants to control the natural planetary food supply and may potentially pervert the very health of NATURE as a whole – Life on this planet as we know it!???

    I can NOT in good conscious endorse a company or product line that is SO, SO unbelievably short sighted. It is a matter of principle, Paul Schulick! Shame on you!

    I encourage EVERYONE to BOYCOTT New Chapter Products from this day forth!!!!

    • J9

      I agree whole-heartedly! I will be joining you in this boycott. I currently have many New Chapter supplements in my household. The prenatals carried me through my pregnancy and beyond. I am stunned and ashamed of New Chapter.

    • Fred

      I was stunned to hear the news at my local health store. I was a loyal customer to New Chapter and feel betrayed. I am no longer buying New Chapter products, perhaps Garden of Life.

  • Em

    I quite agree. New Chapter is about 20 minutes from where I live, and it's always been known as a great company with great products, but with a partnership like this one – I'll definitely stop buying New Chapter products.

    How ironic – and they are in the Green Mountain State – Vermont is known as the green everything state…. too bad. It seems money always wins out in the end.

  • Lisa

    I am devastated! Stunned… Totally disheartened. Shame on you Paul! What a sell-out – laughing all the way to the bank I'm sure – think I'll burn your book, and I will never buy another New Chapter or New Mark product ever again. What a total fake and sham – what about your organic ginger farm?!? Guess it will soon be the P&G MO Monsanto farm – plain and simple – YOU SUCk!!!!

    • Peter Balda

      Well said … I couldn't agree more with all the comments and it now really makes me wonder about the quality of New Chapter products. It seems to me if they can sell out to P&G then chances are extremely good that they sold out to irreputable sources to make their supplements. I can no longer trust them and they lack total integrity. Again … agreed … THEY SUCK!

    • Christine

      My sentiments exactly! It's all about the money. What a disgrace!