In a $5 million settlement over a class-action consumer fraud lawsuit, Kellogg has agreed to stop using “All natural” and “100% natural” on several of its Kashi and Bear Naked brand products. This is just one more corporation to fail in their attempt to push non-food, unnatural items onto the public using false advertising. Pepsi-Co, Campbell’s and others have had to make similar changes recently due to consumer activism. What’s more, big food corporations are removing toxic chemicals and GMO from foods in Europe due to consumer activism.
Kellogg’s is the world’s largest maker of breakfast cereals, and is subject to a recent wave of litigation that challenges corporations that mislead the public with labels insinuating all natural ingredients when foods and drinks contain chemicals and carcinogenic ingredients, among other unnatural components.
Kellogg’s has been accused of including ingredients like pyridoxine hydrochloride, calcium pantothenate, or hexane-processed soy oil in their cereals. Pepsi-co was recently forced to remove the ‘all natural’ label from its Naked Juices in a $9 million lawsuit, because they contained Fibersol-2 (“a soluble corn fiber that acts as a low-calorie bulking agent”), fructooligosaccharides (an alternative sweetener), and genetically modified soy. Campbell’s soup makers recently underwent similar litigation.
Furthermore, major US corporations are removing GMOs from European foods, but not US foods. This is because consumer safety groups are larger, and the government agencies overseeing food is not as infiltrated by special interests like the Grocery Manufacturer’s Association and biotech companies. Kellogg’s happened to be named in a Friends of the Earth news release that mentioned several corporations changing their food ingredients. Other major U.S. companies dropping GMOs in Europe included Coke, Pepsi, Kraft, Heinz, and more.
If these companies can drop their toxic food ingredients in Europe, why not here? These mega-corporations know that no one wants these toxic elements in their food, but they’ve bought off the FDA, USDA, and members of Congress and the Senate. These people need to be plucked like chicken feathers, and replaced with individuals who actually care about consumer’s rights to know what is in their food.