100 Percent Orange Juice | Why it’s Still Artificial

Orange juice deemed “100% juice” is not really 100% juice, a report at Civil Eats shows.

The yummy juice we love so much goes through a rather depressing process. The outcome turn out not to be 100% juice from concentrate, but 100% artificial juice that is not from concentrate.

Once the juice is squeezed and stored in gigantic vats, they start removing oxygen. Why? Because removing oxygen from the juice allows the liquid to keep for up to a year without spoiling. But! Removing that oxygen also removes the natural flavors of oranges. Yeah, it’s all backwards. So in order to have OJ actually taste like oranges, drink companies hire flavor and fragrance companies, the same ones that make perfumes for Dior, to create these “flavor packs” to make juice taste like, well, juice again.

This is why different 100% orange juice products taste so different. It isn’t because the oranges they use are so different, or the process of making their 100% real orange juice is so different. The reason is because they are all artificial and use different flavor packs. The worst part? These orange flavor packs, despite being chemically altered, don’t even need to be listed as an ingredient because they are made from orange byproducts.

Additional Sources:

The Huffington Post