PepsiCo’s Naked Juices to Drop ‘All Natural’ Label After $9 Million Class Action Lawsuit
While government agencies like the FDA keep stalling on demanding rigorous scientific testing of numerous questionable ingredients, GMO foods, and the correct labeling of such foods, PepsiCo has recently agreed to settle out of court for $9 million over a class action lawsuit that claimed ‘natural’ and ‘non-GMO’ on their bottles was misleading since they are made with GMO ingredients, as well as synthetic and ‘unnatural’ items.
The plaintiffs in the suit claimed that PepsiCo gave the “the false impression that the beverages vitamin content is due to the nutritious fruits and juices, rather than the added synthetic compounds such as calcium pantothenate (synthetically produced from formaldehyde)” and “Fibersol-2 (a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company), fructooligosaccharides (a synthetic fiber and sweetener), and inulin (an artificial and invisible fiber added to foods to … increase fiber content without the typical fiber mouth-feel).”
The amount of synthetic additives in Naked juices are quite possibly more than anything ‘natural’ at all. It certainly isn’t a ‘100% juice” smoothie as the labeling on the bottle currently states. Naked juices contain up to 11 different chemicals including: niacinamide, d-alpha tocopherol acetate, cyanocobalamin, and pyridoxine hydrochloride, just to name a few.
And as you may have expected, of course Pepsi Co donated more than $2.5 million dollars to help defeat Proposition 37 in California that would have required companies like Pepsi to label all products that contain GMOs in any form. The ‘Right to Know” ballot was defeated due to special interest groups like Syngenta, Dow, Monsanto, Pepsi Co, and others who helped finance its demise.
If you would like to avoid PepsiCo altogether since they are actively trying to push GMO foods and chemical laden drinks on the public while trying to pass them off as ‘health’ food, you might have a hard time ignoring the company – they are in almost every country and make everything from Pepsi Cola to Frito Lay Chips, Tropicana Juices, Quaker Oates and Gatorade. But learn of what they create, and you can steer clear.
You can also email PepsiCo’s Senior Director with your opinion about their GMO and unnatural products. The Organic Consumers Association has created a simple way to do send a message to the senior director of Communications, Mike Torres.
If you want real juice, try putting some organic apples, lemons and kale in a juicer. No corporate lies need to be added to the recipe.
Christina Sarich is a humanitarian and freelance writer helping you to Wake up Your Sleepy Little Head, and See the Big Picture. Her blog is Yoga for the New World. Her latest book is Pharma Sutra: Healing the Body And Mind Through the Art of Yoga.