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PepsiCo’s Naked Juices to Drop ‘All Natural’ Label After $9 Million Class Action Lawsuit

Christina Sarich
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July 22nd, 2013
Updated 07/31/2013 at 11:15 pm
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pepso naked juice 263x159 PepsiCo’s Naked Juices to Drop ‘All Natural’ Label After $9 Million Class Action Lawsuit

Image from beveragedaily.com.

While government agencies like the FDA keep stalling on demanding rigorous scientific testing of numerous questionable ingredients, GMO foods, and the correct labeling of such foods, PepsiCo has recently agreed to settle out of court for $9 million over a class action lawsuit that claimed ‘natural’ and ‘non-GMO’ on their bottles was misleading since they are made with GMO ingredients, as well as synthetic and ‘unnatural’ items.

The plaintiffs in the suit claimed that PepsiCo gave the “the false impression that the beverages vitamin content is due to the nutritious fruits and juices, rather than the added synthetic compounds such as calcium pantothenate (synthetically produced from formaldehyde)” and “Fibersol-2 (a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company), fructooligosaccharides (a synthetic fiber and sweetener), and inulin (an artificial and invisible fiber added to foods to … increase fiber content without the typical fiber mouth-feel).”

The amount of synthetic additives in Naked juices are quite possibly more than anything ‘natural’ at all. It certainly isn’t a ‘100% juice” smoothie as the labeling on the bottle currently states. Naked juices contain up to 11 different chemicals including: niacinamide, d-alpha tocopherol acetate, cyanocobalamin, and pyridoxine hydrochloride, just to name a few.

And as you may have expected, of course Pepsi Co donated more than $2.5 million dollars to help defeat Proposition 37 in California that would have required companies like Pepsi to label all products that contain GMOs in any form. The ‘Right to Know” ballot was defeated due to special interest groups like Syngenta, Dow, Monsanto, Pepsi Co, and others who helped finance its demise.

If you would like to avoid PepsiCo altogether since they are actively trying to push GMO foods and chemical laden drinks on the public while trying to pass them off as ‘health’ food, you might have a hard time ignoring the company – they are in almost every country and make everything from Pepsi Cola to Frito Lay Chips, Tropicana Juices, Quaker Oates and Gatorade. But learn of what they create, and you can steer clear.

You can also email PepsiCo’s Senior Director with your opinion about their GMO and unnatural products. The Organic Consumers Association has created a simple way to do send a message to the senior director of Communications, Mike Torres.

If you want real juice, try putting some organic apples, lemons and kale in a juicer. No corporate lies need to be added to the recipe.

From around the web:

  • Marc V

    Download the “Buycott” app for your phone and scan bar codes at stores. It
    will give you the complete family tree for a product and you can see who
    actually owns them. When you use Buycott to scan a product, it will look up the product, determine what brand it belongs to, and figure out what company owns that brand (and who owns that company, ad infinitum). It will then cross-check the product owners
    against the companies and brands included in the campaigns you’ve joined, in order to tell you if the scanned product conflicts with one of your campaign commitments. Like in the case of Naked juices, it would tell you they were owned by Pepsi and that they spent millions of dollars to defeat Prop 37 in CA. That way you could just put their “Natural” product back on the shelf.

  • Guest

    Download the
    “Buycott” app for your phone and scan bar codes at stores. It
    will give you the complete family tree for a product and you can see who
    actually owns them. When
    you use Buycott to scan a product, it will look up the product, determine what
    brand it belongs to, and figure out what company owns that brand (and who owns
    that company, ad infinitum). It will then cross-check the product owners
    against the companies and brands included in the campaigns you’ve joined, in
    order to tell you if the scanned product conflicts with one of your campaign
    commitments. Like in the case of Naked juices, it would tell you they
    were owned by Pepsi and that they spent millions of dollars to defeat Prop 37
    in CA. That way you could just put their “Natural” product
    back on the shelf

  • Guest

    Download the
    “Buycott” app for your phone and scan bar codes at stores. It
    will give you the complete family tree for a product and you can see who
    actually owns them. When
    you use Buycott to scan a product, it will look up the product, determine what
    brand it belongs to, and figure out what company owns that brand (and who owns
    that company, ad infinitum). It will then cross-check the product owners
    against the companies and brands included in the campaigns you’ve joined, in
    order to tell you if the scanned product conflicts with one of your campaign
    commitments. Like in the case of Naked juices, it would tell you they
    were owned by Pepsi and that they spent millions of dollars to defeat Prop 37
    in CA. That way you could just put their evil “Natural” product
    back on the shelf. Basically, if you shop at one of the big chain “cheaper is better” grocery stores, you will find very little real natural (organic) food there.

  • StraightTalk

    "11 different chemicals including: niacinamide, d-alpha tocopherol acetate, cyanocobalamin, and pyridoxine hydrochloride…"

    Let's see, those three chemicals would be vitamins B3, E, and B6. Of course, any additives or supplements should be disclosed, but you do your own credibility no favors by trying to fan fears of unpronounceable chemicals. Failure to disclose the facts in a news story? What percentage of your product is the whole story?

  • rkae

    There are only 196 countries in the world. How is PepsiCo in "over 200 countries"?

    • Tony

      Well they have changed that bit now hahaha

  • Karen

    Did I miss which content was genetically modified?

  • T

    It would appear that you already drank the koolaid. Only it’s gm koolaid and you are too foggy to see the story for what it is. Like when they say it’s non-gmo but it is gmo. Nice try, though. Shill.

  • T

    It’s like reading The Onion. Every day, absurdity. They have to get caught lying before the truth comes out that they are deceptive. Tired of this crap.

  • Cristina

    Before you guys all drink the kool aid, take note of the "chemicals" this article is listing in these juices… all of them are vitamins. (niacinamide = vitamin b3, tocopherol = vitamin E, cyanocobalamin = vitamin B12, and pyridoxine = vitamin b6.) It would be exactly the same as dropping money on supplements of the same name.

    • Brandon

      sure they call them vitamins but they are chemical and synthetic versions of natural ingredients. they are not good for you. if you are wanting to buy vitamins you need to buy whole food ones with actual vitamins and minerals in them, not synthetic versions.

      • Anonymous

        The reason why synthetic vitamins are made is because natural vitamins are not chemically stable, they begin breaking down as soon as you pick the fruit/veggie. By the time it is processed into a “natural” supplement, it is most likely worthless to the body. Best thing to avoid introducing anything synthetic to your body is to eat fruits and veggies in their raw form.

    • Sydney

      Cristina I think you might be a little of right at the point. If you want to look up those supplements they can be extracted from certain plants herbs and roots you can reassure your self that these are not just supplements chemically made! Not like the ones in pepsi products.

    • Avis

      I saw that, however I was hoping it meant the synthetic version of these vitamins.

  • Keenan

    No cheap drink in a fancy bottle can top the fruit smoothies with spinich and kale I make in my magic bullet! Hopefully this lawsuit will help spread some awareness that things are quite what they seem anymore.

  • Choudoufu

    "Quaker Oates" — I Can't Go For That!
    (Has John Oates been born again as a Quaker?)

  • spade

    I already do boycott all Pepsi (Tropicana) products. The icing on the cake was when I learned that they use abortion in their flavorings. NO MORE!1

    • Karen

      What exactly does abortion taste like?

      • Tim

        A wire hanger and poached eggs.

        • michael

          that is funny

  • Lisa

    That's excellent… who was the lawyer… I know lots of false claims out there… febreeze or any air "freshener" for one… I'd like to hire them…

    • Michael

      Everyone who consumed the product should sue. People need to learn to take care of their own business rather than rely on officers of the court. Lawyers are part of the problem. Search for jurisdictionary then 1215 Law notes. Legally, silence is consent and ignorance of the Law is no excuse. No one can be voted into office to save us. The only way to defeat what is happening to America is for victims to seek restitution the in court. This is made difficult by those forcing redundancy of minimal criteria as school curriculum and eliminating the subject of Lawfully defending ourselves. Compare that equal in importance with math and science when it comes to functioning in society then know we are all victims of education control. We should sue for that. Now we must take initiative to school ourselves and the government offers no subsidies for that curriculum.

  • Kim Cole

    I for sure know there is a content problem. I gave my son the mango protein smoothie and the only thing he is allergic to is peanuts. The ingredients say this smoothie contains soy which my son is not allergic to. He had a full blown anaphylactic reaction and had to be taken to the ER. I got a $10 voucher from Pepsi.

    • Daniel

      that 10$ voucher is so you can buy your son two next time…

    • http://healthmaven.blogspot.com/ Paul Fassa

      That's quite the horror story!

    • RC

      Kim,

      Many plants that process peanuts also process soy. But the manufacturer of the final product is supposed to add a label stating “made in a plant where peanuts were processed” or words to that effect. Pickc up another one of those smoothies & check to see if that peanut warning label is on there. If not, you might want to talk to a lawyer to see if you can sue for reimbursement of your son’s medical bills.

    • C. Dunham

      do be aware that many people are allergic to mango. The skin of the fruit especially. It is a relative of poison ivy, look it up. I love mango, but my lips swell and turn red and itchy if they touch the skin. There may have been some mango skin in the juice. I am totally against unnatural additives though, and Pepsi should have done better for your son.

    • Anonymous

      Peanuts and soy are related, they are both legumes… Most people who are allergic to one are allergic to the other.