Some 30% of perfectly good apples never get sold because they are ugly. Ridiculous, isn’t it? Walmart recognizes the ridiculousness of this, and announced that it would start selling weather-damaged apples at a discount. The big-box chain will sell the apples in 2- to 5-pound bags at 300 Florida stores under the brand name “I’m Perfect,” with more locations possible later.
Food Waste is a Huge Problem
Food waste is a big problem in the United States. In a recent survey of 500 people in the U.S., over three-fourths of them admitted feeling guilty about throwing away food, but a little over half of the respondents said that they’d find it hard to cut down on their food waste.
A study published July 21 in the journal PLOS ONE showed that throwing away food not only wastes resources, but also negatively affects the environment. 
Worldwide, no other country wastes as much food as the United States. Americans toss out $165 billion in food every year. It’s estimated that just 15% of this wasted food could feed over 25 million Americans a year. 
Supermarkets also contribute to food waste. Mother Nature isn’t always kind, and sometimes produce arrives in stores looking less-than-desirable. There’s nothing wrong with dented apples or extra-wrinkly oranges; people are just less likely to pick these over shiny, flawless pieces of fruit, so they rarely wind up in the produce section.
Walmart’s Initiative to Save Ugly Fruit (And Gain more Popularity)
Since April, Walmart has been testing sales of “Spuglies” – misshapen and smaller potatoes – in 400 Texas stores.
A Walmart spokesman said:
“We’re focused on making sure that customers are getting it [imperfect produce] at a value. With suppliers, we’re talking about how do we get 100% of the harvest.” 
To Walmart’s credit, the chain has diverted 82% of food that would have otherwise gone to landfills since it started tackling food waste within its own system in 2013, which amounts to about 2 billion meals.
Another cause of food waste, which might be far more difficult to tackle, is the confusing wording on labels that give expiration dates, sell-by dates, or best-by dates. What exactly do these mean? Shoppers have been demanding more information about these labels since the 1970s; but to this day, no federal laws addressing the issue have been established. 
Many states have passed their own laws; but all require different information, and therefore a complicated patchwork of rules now blankets much of the country.
In the PLOS One study, nearly 70% of the respondents said they believed that throwing away food after the package date has passed reduces the odds of food-borne illness, while 60% said trashing some food is necessary to ensure meals taste fresh.