Following the wave of corporations responding to consumer activism like never before, Pepsi has announced that it will be removing the artificial sweetener aspartame from its Diet Pepsi product.
Aspartame, of course, is the artificial sweetener that has been linked to a number of conditions in a wide variety of studies — some of which mega food scientists argue are ‘unscientific.’
Now, instead of debating all of the specifics on these studies, I’m going to reveal to you the reality behind aspartame and why it’s such an amazing thing that it has been removed from Diet Pepsi. Again, this isn’t going to be a pasting debate of studies.
Instead, I’m going to bring you back to 1999. It was then that we learned the true origin of asprtame: genetically modified bacteria waste created by Monsanto. I wrote about this back in a October 2010 piece entitled ‘How is Aspartame Made? 1999 Investigation Finds Aspartame is Made with Genetically Modified Bacteria’, but at the time there was very little interest on the subject of aspartame’s creation in the general public.
Now, we stand at a point in history where consumers are finally starting to realize what they are eating. Or, to quote international best-selling author Bryant McGill:
“We believe we are the consumers, but we are the consumed.”
And I think individuals around the globe are beginning to realize the validity of this quote in a very serious way. Even the senior vice president for PepsiCo recently admitted in an interview with The Salt that no one is buying their aspartame-laden Diet Pepsi brand:
“It’s literally the number-one complaint we’ve heard from diet-cola consumers as to why they’re drinking less and less diet cola…”
Aspartame Swapped for… Splenda?
In the past few months, we’ve seen McDonald’s announce that they will be reducing antibiotics in their livestock, Hershey chocolate company will begin phasing out high-fructose corn syrup, and now Pepsi is removing aspartame. But are these companies truly just concerned about your health?
Instead of changing out these ingredients decades ago when the science was beginning to emerge and these companies were seeing massive resistance throughout the population, they chose to stand their ground on behalf of the bottom dollar profit margins. Having a deep insider view of the manufacturing industry, I can tell you first hand how many major corporations will throw care to the wind over something as small as a 1 cent increased profit per bottle.
With Pepsi announcing that they will be replacing aspartame with Splenda, a sucralose-based artificial sweetener that isn’t much different, it shows their unwillingness to actually venture towards what consumers actually want. Could you imagine if they announced a total revamp of their product with organic-based ingredients replacing their cancer-causing junk chemicals?
Will you be buying Pepsi’s new Diet Pepsi with Splenda?