It seems that Coca-Cola actually cares a great deal about your health, at least that’s what one of the company’s latest advertisements has to say. In case you missed it, Coca-Coca came out with an advertising campaign speaking of the nation’s status on health and obesity, and how the company is producing products to help fight the obesity epidemic. In other words, Coca-Cola is positioning itself as a company who cares about your health. It doesn’t.
Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola North America, said:
“We are committed to bring people together to help fight obesity. This is about the health and happiness of everyone who buys our products and wants great-tasting beverages, choice and information. The Coca-Cola Company has an important role in this fight. Together, with willing partners, we will succeed.”
Nothing More than Damage Control
Of course it isn’t surprising to see Coca-Cola come out with such a campaign. How else would the company protect itself against the influx of studies concluding that the company’s products are destroying the public’s health? It is no secret anymore that sodas and sugary beverages play critical roles in the development of illness and disease as a whole.
The company’s move is nothing more than damage control. In addition to reacting to public resistance, it seems the company is also seeing a decline in sales – a problem that can be partially mended through a care-driven ad campaign. Coca-cola is under heavy fire, and they know it.
A More Truthful ‘Parody’ Advertisement
Below is parody of the above advertisement. In this parody, the speaker humorously educates the viewer on the many dangers associated with soda consumption. Here are just a few health issues associated with soda, sugary beverages, and diet beverages loaded with artificial sweeteners like aspartame:
- Diet soda has been shown to cause kidney health decline, cell damage, metabolic syndrome, heart attack, obesity, and more.
- Soda and sugary drinks are linked to obesity on a genetic level.
- Kids receive 7 trillion calories of sugar from beverages each year.
- Regular sodas contain high amounts of sugar, and are undoubtedly a primary cause of sugar consumption. This sugar consumption leads to obesity, diabetes, cancer, gout, and a number of other health conditions.
- Soda often contain high-fructose corn syrup, which has been shown to contain mercury and damage learning ability.
- Stop targeting kids with advertisements and stop heavily influencing young children’s minds.
- Stop fighting and keeping quite clear research linking sugary beverages to illness and disease.
- Stop targeting minorities and pushing products in developing countries where obesity rates are escalating.
- Create a product that is actually healthful and beneficial and push that over it’s health-destroying products.