Class Action Suit Against Chipotle Says its GM-Free Claims are False
Chipotle’s campaign launched in April of this year was a breath of fresh air for many busy people who were looking for non-GM fast food that was both fresh, organic, non-GMO, and often locally-sourced. The company called it ‘food with integrity – GMOver it,’ but it seems some consumers aren’t convinced that the chain’s non-GMO intentions were brought to fruition.
A class-action suit is at stake for Chipotle, filed in California. The plaintiff states, “Chipotle serves meat products that come from animals which feed on GMOs, including corn and soy.” The suit additionally alleges that the chain’s sour cream and cheese — come from dairy farms that feed animals GMO feed, and even its soft drinks are made with GMO sweetener.
Stated from the legal brief:
“…But as Chipotle told consumers it was “G-M-Over it,” the opposite was true. In fact, Chipotle’s menu has never been at any time free of GMOs. Among other things, Chipotle serves meat products that come from animals which feed on GMOs, including corn and soy. Chipotle’s tacos and burritos are also usually served with sour cream and cheese from dairy farms that feed animals with GMOs. And, Chipotle also sells Coca-Cola and other soft drinks that are made with corn-syrup—a GMO.
While Chipotle knows that its menu contains ingredients with GMOs, it takes no meaningful steps to clarify consumer misconceptions in its advertisements and on its billboards, both in stores and in print, which instead say “all” of the ingredients used in its Food Products are “non-GMO”. A “Chipotle meal was, and remains, the very definition of a GMO meal….”2
6. As a result of Chipotle’s conduct, customers like Plaintiff Gallagher have been deceived into buying Chipotle’s food, or paying more for Chipotle products than they would have otherwise paid. Accordingly, Plaintiff brings a proposed class action against Chipotle arising from Chipotle’s deceptive conduct that seeks damages, restitution and/or disgorgement of Chipotle’s profits, injunctive and other equitable relief.”
Though Chipotle has tried to source much of its produce from non-GMO sources, it does say on the bottom of one of its web pages that:
“Many of the beverages sold in our restaurants contain genetically modified ingredients, including those containing corn syrup, which is almost always made from GMO corn.”
Read: Chipotle’s Anti-GMO Marketing Rakes in 30% Increased Profits
At least Chipotle is honest about some of their food ingredients, which is more than we can say for other big fast food chains – however, is this enough?
The lawsuit claims that Chipotle customers have been duped, noting that the establishment hasn’t taken any “meaningful steps to clarify consumer misconceptions” in any of its marketing, which the attorneys for the plaintiff say constitutes violation of the California False Advertising Law.
Is this lawsuit an attempt by Big Ag to silence a competitor who is making strides toward providing non-GM, non-industrialized foods to people, or a sincere attempt by those very same consumers to be completely free of GM products? The lawsuit correctly points out that Chipotle has enjoyed a “100+ point jump in its stock price on the New York Stock Exchange in the four months since its public announcement.”
The determination is up to you to make.
Chipotle’s campaign launched in April of this year was a breath of fresh air for many busy people who were looking for non-GM fast food that was both fresh, organic, non-GMO, and often locally-sourced.
That’s hilarious. Chipotle’s food is almost certainly none of the above, so I’m not sure how any rational person would think that Chipotle’s announcement was a “breath of fresh air”.
“Chipotle serves meat products that come from animals which feed on GMOs, including corn and soy.” The suit additionally alleges that the chain’s sour cream and cheese — come from dairy farms that feed animals GMO feed
Feeding animals GM feed doesn’t make the meat or diary products GM. To claim otherwise is laughably ignorant. But if we want to go down that path, most of the inexpensive cheese people eat is make with enzymes that were produced using genetic engineering. Been like that for some time now. Cue the irrational fear and outrage….
We have to grow our own food. F this monopoly on the land, and displacement of family farms. Mass urbanization, and exploitation of the planet. This is our home. F all these restaurants, cook your food, use it as an opportunity to commune with others, and to love. Your never going to know 100% the quality of your meal unless you are involved in its creation. Half of these labels, USDA organic, fair trade, e.t.c.are mostly to make you feel better about your self so that you buy a product, but when you see the reality of it all, when you go to ground zero, its very different. Let take charge of our food, its one of the most important things we will ever do.
They are the closest thing to a non-GMO restaurant we have around here, so I will continue to patron them when I dine out. Their food is good and it’s competitively priced.
its extremely reasonable on pricing and the only restaurant food around here i can eat