With many sugar-related stories recently leaking into the mainstream media, the negative effects of sugar have been a subject of intense debate. Adding proverbial fuel to the biological fire, a video lecture by a prominent California doctor entitled “Sugar: The Bitter Truth,” has been generating over 50,000 views per month. As the sugar debate garners even more media attention, prominent health experts are voicing their opposition to excess sugar consumption. It seems that the information regarding sugar that was at one time considered exclusive to the alternative health community may soon become common knowledge.

Dr. Robert Lustig, Professor of Pediatrics in the Division of Endocrinology at the University of California, San Francisco, is one of the leading experts on sugar and how it is broken down by the body. In addition to being the lecturer responsible for the viral video “Sugar: The Bitter Truth,” Dr. Lustig is also a leading expert on childhood obesity. In his lecture, Dr. Lustig asserts that sugar is a toxic substance that wreaks havoc on the body. Since fructose is the number one source of calories in the U.S., this assertion should not be taken lightly. In fact, the average U.S. citizen consumes around 150 grams of sugar each day; whereas, some experts believe that an acceptable amount of daily sugar may be as low as 25 grams per day.

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