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  1. Frankly, these findings do not prove a direct link between sugary drinks and type 2 diabetes, as this research does not represent clinical trials. With that said, our industry is doing its part to contribute to meaningful solutions to public health challenges. For example, our member companies launched the Balance Calories Initiative with the goal of reducing beverage calories in the America diet by 20 percent by 2025. We are also helping people manage their calorie and sugar intake by providing a wide range of beverage options, a variety of package sizes and clear, easy-to-read information to help them make the choice that’s right for them. In sum, overall diet and activity matters when it comes to preventing and mitigating health issues – and our industry is working to help promote this message.
    -American Beverage Association

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